jaguar landrover

JLR

JLR_DS_Showroom_Portrait

00:37

JLR_BEC_Preview_Player_Touch_Mouse_201118.sca (1_51_24.09 - ...) - Scala Designer 2018_12_13 11_32_17

01:08

JLR_DS_Service_Lounge_Area

02:55

JLR_GRE_Landrover_Accessories_Touch_English_270318.sca (0_39.95 - ...) - Scala Designer 2019_01_07 15_17_46

01:03

the jhb
experience centre

build our own

Jaguar Land Rover Experience in Lonehill – a premium destination, offering all the exhilaration and thrills that JLR promises.

In 2018, I had the privilege of being one of the content lead designers in the Jaguar Land Rover Digital Experience sector.

The project focus was to design working interactive kiosks and immersive experiences throughout the center.

The "Build your own" station was comprised of a digital kiosk to select your build journey and an interactive wall to

select your physical paint chip and interior materials.

interactive green screen

The interactive green screen gives consumers a great way to take home a piece of the Jaguar Land Rover experience with them.

Built for corporate wellness days and events it's a great way to entertain guests, through different vehicle adventures.

Thoroughly enjoyed being part of the strategy behind this build.

JLR_BEC_The_Journey_Stage5_GreenScreen_CarRolledBear_130818.jpg

JLR_BEC_The_Journey_Stage5_GreenScreen_Elephant_130818.jpg

VIDEO WALLS AND KIOSKS

Among the different stations scattered around the Experience, centre is a number of Video walls and trivia Kiosks.

At the reception desk, each guest completes a digital form of their preferences and is fitted with an RFID wrist tag, as they walk through the centre the video wall content will begin to change via RFID triggers to content specific to each guest's journey.

Interactive Trivia kiosks invite the guests to learn about Jaguar Land Rover's history and create a long-living brand connection.

Guests can also share their track experiences directly to social media, via a link directly from the track camera to mobile upload.

The Experience centre was also fitted with an in-house cinema

and video walls in the gift shop showcasing brand wear and gifting items.